Sun, sea and the California beach, we’d do anything for a holiday to The Golden State right now. Well now thanks to Fendi, you can bring a taste for the Cali lifestyle right to your doorstep. Teaming up with on-going collaborator Joshua Vides, Silvia Venturini Fendi has envisioned the California Sky Collection, taking the brand’s pre-fall 2020 offering to somewhere hot all year round. In Vides’ signature marker, tromp-l’oeil stylings, Fendi classics such as the Peekaboo and Baguette are cartoonified.
As well as a selection of sliders, trainers and bucket hats, the menswear is packed with embossed leather outerwear, satin blousons and a whole range of small accessories. For the women, it’s everything from cycling shorts and printed denim, to kaftans and a cracking range of beachwear. There’s a slice of California heaven in this collection for everyone – even for the kids. Vides’ 3D FF logo that plastered the walls inside Fendi’s Harrods take over last July can now be seen on windbreakers, shorts, sandals and backpacks. If this what Fendi’s California looks like, we’re buying a one-way ticket and leaving England for good….
The Fendi ‘California Sky’ pre-fall 2020 collection is available to purchase online and in select stores. You can discover the collection from July 1 at the ‘California Sky Pop-Up’, Harrods Men’s Piazza.