Ten’s To Do: Visit Fendi’s New Flagship Store in Omotesando, Tokyo

Tokyo just got a little more Fendi-fied. The brand has relocated its flagship Palazzo Fendi Omotesando store, bringing dollops of extra Roman luxe to Tokyo. To satisfy the cravings of die-hard Fendi loyalists, it’s staying in Omotesando, but the new space is an incredibly impressive façade, asserting itself as a one-stop-shopping experience like none other in the Japanese capital. 

Designed by Fendi Architecture, classic Roman patterns – characterised by stainless steel geometric diagonals – bring it to life, spanning three opulent floors and 855 square metres. Rough concrete columns and beams with marble, champagne metal and steel epitomise a metamorphosis of Fendi’s uniformly ah-mazing interiors, while plush carpeting keeps it a touch casual. 

Fendi Tokyo and Fendi Seoul

Each individual floor is exquisitely juxtaposed with its own, exclusive colour palette. On one level, the Arabescato Vagli marble makes a reference to historic Roman churches and cathedrals. Elsewhere, Fendi’s Patagonia black and white, white crystal and blue marbles enrich the opulent atmosphere. From the basement up, a comprehensive assortment of Fendi products subsist: starting with menswear. The ground floor is the home of leather goods and accessories – the new Peekaboo Cut Bag, included – as well as Fendi’s kids collection, attainable in Tokyo for the very first time. The second floor plays host to its womenswear and shoes, which come surrounded by light blue metal walls with rose-coloured accents and wooden detailing. In the centre of the space sits a dining table; a geometrically skewed centrepiece by London-based research laboratory Oeuoffice made from powder blue aluminium and tempered glass. Home decor, lifestyle accessories and Fendi Casa furniture are also available throughout, combined with special hi-design pieces realised by Arno Declercq, Roberto Sironi and, of course, Oeuoffice, to carry you from one lavish floor to the next. 

Fendi SS23 campaign, photography by Craig McDean

The shop exterior refers to Palazzo della Civiltà, the house’s Roman HQ, with a grand, central glass window made up of 15 LED arches, similar to the stacked arches of the Colosseo Quadrato HQ building. The window is designed to let in the daylight, and paired with Fendi’s installation of fresh filtered air, your experience on the inside will be bliss. 

Unsurprisingly, the guys and gals at Fendi have been busy, busy, busy. On top of the Tokyo move, the brand has also just opened its first flagship boutique in Seoul – a 715 square metre, four-floor facade. Named Palazzo Fendi Seoul, it’s located in the city’s leading retail hub, Cheongdam-dong. Both shops are set to attain the prestigious LEED sustainability certification this year. Call them eco-ateliers. We can’t wait for our first visit. 

Photography courtesy of Fendi. 


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