October 17, 2024 |
Life without the hard edges? That’s the new Fendi way, as the storied Roman house reimagines its classic Peekaboo and By The Way Selleria bags in soft versions. It’s also introduced a stellar new style, the Simply Fendi, that will make you wish for squish.
Simply is a new zip-top, soft, shoulder hobo, inspired by the simple, minimalist late-’90s designs in the Fendi archive. The Simply is a key part of a new Fendi revolution, which saw Peekaboo Soft (an ultra-lightweight, re-engineered version of the house classic) star on the AW24 runway and well as the introduction of a super-soft Selleria version of the By The Way Boston bag. All three have a silky, tactile, second skin quality. They’re made to be carried close. Never let go.
from left: Simply Fendi bag by Fendi, Peekaboo Soft bag by Fendi
By The Way Selleria bag by Fendi
from left: By The Way Selleria bag by Fendi, Peekaboo Soft bag by Fendi
from left: Peekaboo Soft bag by Fendi, By The Way Selleria bag by Fendi
from left: Peekaboo Soft bag by Fendi, Simply Fendi bag by Fendi
Taken from Issue 73 of 10 Magazine – RISING, RENEW, RENAISSANCE – out NOW. Order your copy here.
FENDI: SOFTLY SOFTLY
Photographer CLARA CASAS DAZIELL
Fashion Editor SOPHIA NEOPHITOU
Text CLAUDIA CROFT
Fashion assistant GEORGIA EDWARDS
Production ZAC APOSTOLOU
Accessories throughout by FENDI AW24/25 womenswear collection
