When I was in primary school I was a bit of a nerd. I scored 94/100 in the sponsored spell, the highest in the school. It would have been a proud moment had it not highlighted my nerdiness and meant that the rest of the schoolkids threw apples at me on my way home for the rest of the school year. But now thanks to Fendi, spelling is cool. Their ABCharms have just launched in stores this week after the success of their predecessor the Bag Bugs. 26 colourful fox fur pompoms that are fun and educational. And what better way to celebrate the ABCharms than with the accompanying video filled with lots of spelling. Remember spelling is cool. I’m getting myself down to the nearest Fendi boutique to pick up and F and U for all the kids who threw apples at me.