February 17, 2024 |
Looking for the designers who are set to shape Brit fashion’s future? For over two decades, the place to find them has been Fashion East. The three names who showed as part of the talent incubator this season are at the beating heart of what makes London design so thrilling. First there was Samara Scott, an RCA grad whose designs are akin to wearable art. She works with mixed media, envisioning sensual garments that feel like a second skin, created using a tapestry of debris – from old stockings through to sunscreen and eyeshadow.
Over the last three seasons, Johanna Parv has mastered an elegant functionality that has made the morning commute an event to dress up for. She accelerated into sexier territory with her technical wardrobe this season. Slick, nylon shirts came with built-in cubbyholes to encase your handbag whilst cycling; woollen suit jackets unzipped at the shoulder; techy layers clung to the body in gorgeous formations – she gives dressing for a day at the office a need for speed.
Also toying with ideas of uniform was Olly Shinder, whose brilliant, sexed-up workwear had the designer thinking this season about the sort of garb you wear in a lab. He proposed suit trousers with sexy cut outs on the bum, worn with thigh-high rubber boots and matching gauntlets, perfect for keeping out the splash zone, if you catch our drift. Elsewhere, wipe-clean aprons, flesh-coloured girdles and trackies that resembled hazmat suits made the perfect wardrobe for getting up to no good in.
Photography courtesy of Fashion East
