Chanel has just dropped its full Bleu de Chanel campaign featuring new ambassador Jacob Elordi, and we had the chance to take an exclusive look behind the scenes.
From Heathcliff to Frankenstein’s creature to Euphoria’s Nate, Elordi has added some pretty hefty accomplishments to his CV in the last few years. Being the new face of Chanel’s signature male fragrance Bleu De Chanel is just the latest in his growing list of achievements.
After teasing the scent’s new ambassador with a series of mysterious, shadowy videos asking the question ‘Who Is Bleu?’, the house released the full campaign this afternoon. In taking up the position, which was previously held by Timothée Chalamet, Elordi joins a growing roster of men-of-the-moment pushing Chanel further into the menswear sphere. With the recent appointment of Pedro Pascal as a house ambassador – alongside A$AP Rocky, who stepped into the role in 2025 – Elordi finds himself in particularly good, and good-looking, company.
The campaign, written and directed by five-time Academy Award winner Alfonso Cuarón, stars Elordi as its leading man, dressed in a sharp suit, his jawline – equally as sharp – lit by a soft, cool light. In the two minute film titled Who will take it all, Elordi duels with a vampy femme fatale, played by model Libby Taverner, for a bottle of Bleu. It’s sexy, quick and rolls like a James Bond flick. These exclusive BTS images show offer deeper insight into how Cuarón created the action-packed campaign that’s fit for the silver screen.
Photography courtesy of Chanel.
