February 16, 2024 |
Step into the futuristic world of fashion with SYKY, the premier marketplace for digital and physical couture. SYKY, led by former Ralph Lauren executive Alice Delahunt, is making waves in the industry with their latest appointment of creative powerhouse Nicola Formichetti as creative director. Together, they’re set to revolutionise the fashion landscape.
Alice shared exclusively with 10 Magazine: “At SYKY, we believe that centering creativity makes emerging technologies more inclusive, accessible, and ultimately exciting. This fashion week, we are showcasing KWK, Taskin Goec and the SYKY Collective, brands that beautifully demonstrate the boundless creativity afforded by mixed-reality design. The most exciting fashion brands today are forward-thinking and creating for the future, embracing new technologies and digital tools. I’m proud to say that SYKY is at the forefront of this movement. Consumers can support these visionaries by purchasing both physical and digital versions of garments, which can then be translated into whichever world or reality they wish.”
Together with London Fashion Week, SYKY unveils the visionary works of two digital designers: KWK and Taskin Goec. KWK, known for his avant-garde designs worn by celebrities and artists, is taking his world-building experience to new heights. From Beyoncé’s custom 3D-printed art worn during the Renaissance Tour to Björk’s ethereal pieces from KWK Chapter 4 and Chapter 2 series, his creations push the boundaries of traditional fashion. Now, for the first time, you can own physical and digital twins of these iconic pieces, exclusively through SYKY. This unprecedented drop is a testament to SYKY’s commitment to innovation and accessibility in fashion.
Meanwhile, Berlin-based atelier Taskin Goec is redefining the concept of fashion with their hybrid collection. Bridging the tangible and the virtual, Goec’s designs transport you to a realm where hyper-realism meets romanticism. Set in a technological swamp, his creations explore the carnal allure of the digital world. For their inaugural SYKY collective launch, Taskin Goec presents seven digital fashion pieces available as 1:1s. These pieces offer collectors the opportunity to customise their appearance and embrace the limitless possibilities of digital fashion.
To mark this groundbreaking collaboration, SYKY is joining forces with the British Fashion Council to present ‘Worlds Collide’ at 180 – London’s cultural epicenter. This event, co-hosted for the second year running, is a celebration of innovation and creativity in fashion. Showcasing a seamless fusion of mixed realities. The showcase today February 16, 2024, where innovation meets elegance at SYKY’s sensational showcase. The sale is now live! Click here to see more.
Photography courtesy of Syky.
