A fact is a fact – you never never have enough of “Just Do It”. As this year marks the 30th anniversary of the Nike slogan, which was originally conceived as a marketing campaign based on the notorious criminal Gary Gilmore’s last words “Let’s do it,” one of our favourite shopping destinations and a concept store of concept stores is bringing it back. And it’s arriving on a whole range of Nike merch – cotton tees, hoodies and sweatshirts in all of your classic sportswear hues are emblazoned with a red box and a black house. The former reads the slogan while the latter serves as the ultimate DSM branding. It’s altogether quite a fabulous moment for all us lovers of those brands as it encapsulates the perfect collision of the two worlds – sportswear meets fashion and makes us wanna shop, shop, shop. Who says 2018 is over? There’s still some things to shop!
The Dover Street Market ‘Just Do It’ collection is launching today in DSM locations and online.
