A grand reopening on Sloane Street, Cartier is back with its newly reimagined boutique.
A one-stop luxury shopping destination in the heart of Chelsea, Sloane Street has long been home to a refined kind of elegance, as well as an exceptional blend of heritage and modernity. Now, the Cartier store, its brown brick and crimson awning facade flourishing with coniferous greenery, stands as a refreshed beacon of craftsmanship and contemporary allure in one of London’s most storied enclaves.
Throwing open its doors yesterday, the Cartier shop boasts an open and airy design that’s punctuated by a hand-painted mural by Ventta Studio that sits just opposite the entrance. Celebrating Cartier’s enduring connection to the natural world, the canvas bears the flora and fauna of the maison’s most iconic designs, both archival and contemporary, as well as many references to jewellery pieces from the Cartier flora and fauna repertoire. These include the dragonfly brooch, ladybird ear clips, a butterfly brooch, rose and wisteria brooches and most notably, the Williamson brooch that belonged to the late Queen Elizabeth II. At its heart, the quintessential panther bursts from a floral composition, harking back to its first appearance in the Cartier repertoire where it bared its gilded teeth in onyx and diamonds on a ladies wristwatch circa 1914.
On the inside, the renowned Panthère collection comprising of jewellery, watches, leather goods and fragrance, among others, is up for grabs, as well as a selection of jewellery novelties, including the maison’s emblematic Love collection and its latest iteration, Love Unlimited, alongside timeless creations such as Juste Un Clou and the bold Clash.
The brand’s bridal offering gets a dedicated space too, serving up engagement, wedding and eternity rings for those with love on the brain. And what’s more, Cartier’s renowned timepiece collections, showcasing the Tank, the Santos de Cartier and the Cartier Baignoire take pride of place in elegantly lit vitrines that invite punters to linger for a long time.
“We are delighted to both welcome back our loyal clients and invite new visitors to our Sloane Street boutique. The elevated interiors reflect our heritage and our forward-looking vision, and we can’t wait to re-open our maison in the heart of the Chelsea community,” says Laurent Feniou, Cartier UK managing director.
With its renewed spirit and polished grandeur, the boutique signals a confident new chapter for Cartier on one of London’s most frequented streets.
Photography courtesy of Cartier.
