Look, we don’t need much persuading to get our asses in some fabulous denim. And even less persuading needs to be done when that fabulous denim is designed by Raf Simons. But that doesn’t mean we’ll keep you away from all the Americana glory that’s just been released by Calvin Klein Jeans. A sense of enthusiasm that’s interwoven with the brand’s youth-driven identity takes over in the campaign starring Kaia and Presley Gerber along with the 34 other young individuals that embody the ideas of self-expression and embracing individualist identities.
These attractive Calvin Klein Jeans boys and girls are making us desperately want to be part of their gang. So, what do we need before joining? A pair of patchwork jeans and a matching shirt or perhaps a black Canadian tuxedo à la Kaia. This CK Jeans fantasy goes on and on thanks to the uzh Raf collaborator Willy Vanderperre who transformed a giant open-framed billboard into a new kind of American flag – instead of the stars and stripes, there’s the young, cool kids representing the future of USA. We might be on the other side of the ocean, but we’re willing to swim over if we can get on that billboard in some fabulous denim. Raf? Willy? Anyone?