March 31, 2014 |
CALVIN KLEIN: BRAND LAUNCHES WATCH AND JEWELLERY DESIGN COMPETITION
How would you design a watch for Calvin Klein? Perhaps put a sexy man in a pair of white briefs on the face? His arms could be the watch hands. Maybe not. Calvin Klein Watches and Jewellery is asking the students of three major universities to submit their personal interpretations of the brand for the grand prize of having their work exhibited at the Baselworld 2015 (plus lots of £££). The competition is open to the students of the FIT in New York, the IED in Milan and Donghua University in Shanghai (so international) and will be judged by a panel of bloggers and designers from Calvin Klein. Exciting, no? We look forward to seeing the results (even if it’s not the aforementioned sexy man watch).
By Ted Stansfield
