September 17, 2017 |
Question: is there anything more British than Burberry? Apart from maybe a crumpet. It’s very British. Burberry is also posh. And definitely still is posh. But this time, a little less posh. Not in the quality, don’t get us wrong – rather, this season Christopher Bailey seemed to take Burberry down a little bit closer to the street. Which meant the Burberry check is back. Remember when people thought it was naff? They were wrong. And are wrong. Here that iconic print was on caps and, well, pretty much everything else – a wink backwards to the counterfeit culture that Burberry pretty much set in motion. Those checks were worn with these great semi-sheer raincoats, a very modern take on a Burberry mac – they looked brill, and very now. It’s hard to cover such a massive show in a short chunk of text – but all you really need to know is this was an exploration of different British tribes, and the clothes they wear, sitting alongside the exhibition of British photography that will continue at the venue the week after the show. Which allowed a play on British tropes – argyll checks, tartan skirts, shearlings, hunting-style gilets and jackets, nostalgic lace, some great shrunken and patch-worked knitwear. But far from being pastiche, or costume, it looked very desirable – young, modern, want-able. AKA We want it all. One last thing: forgive us if you were familiar with a few of the pieces – we previewed the collection in the latest 10 and 10 Men, out now. Buy that, and then buy the collection. It’s the Burbs website like, now. Fresh off the runway.
Photographs by Jason Lloyd-Evans
