Bella Hadid, Jourdan Dunn And More Star In Burberry’s Lola Bag Campaign

The Burberry Lola bag has the credentials to become an instant staple. With an attitude expressly strong, sexy and smart, the essence of femininity, at its most powerful, is woven into every last quilted panel.

A creation of Riccardo Tisci’s, the Lola ushers in a multifaceted energy that amplifies its inherent confidence. “Lola, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once. An ode to strong women the world over,” said Tisci of the bag. 

With Bella Hadid leading the campaign charge and Lourdes Leon, Ella Richards and former 10 cover star, Jourdan Dunn, in close succession, the supermodel ensemble shows off the Lola in all her opulence. Together the women evoke the powerful characteristics of the bag, channelling an equestrian spirit. 

As the latest iteration of the house’s vast family of archetypal accessories, this supple, Italian-tanned, padded leather number is available in a variety of shapes and sizes ranging from the bucket bag to the shopping bag. It comes in caffeinated shades of vanilla, camel, black and natural raffia alongside brand new electric hues including orange, vibrant sky blue and delicious lime, finished with a polished chain strap and a monogram clasp. 

Harking back to Burberry’s roots, the bag is worming its way to glossies across the globe with an advertising campaign shot by Torso Studios. But what’s more, Burberry is set to host a series of pop-ups and pop-ins, from London to New York, Sydney to Tokyo, Philadelphia to Paris. For a chance to escape into Lola’s world, grab your riding gear, your Lola and get saddled. Oh, how we love a horseback ride in the countryside – especially swathed in Burberry. 

Photography by Torso Studios. Shop the Lola bag here


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