July 12, 2023 |
Backdropped by the wild, open landscapes of the Isle of Skye, Scotland, with its rolling hills, glacial striations and windswept rock formations, as well as the ancient beauty of Giant’s Causeway in Northern Ireland, Burberry’s winter 2023 campaign is a vision. Photographed and filmed by Tyrone Lebon, the idyllic series of portraits see Kit Butler wrapped in a regal, Knight blue (a new house colour) scarf before a glimmering loch. Sora Choi and Jean Campbell’s glossy locks whip about in the wind while they wear sand-coloured trench coats. Faye Wei Wei, Zhuo Chen and others dance upon miles and miles of UK paradise; even a cow partakes, loafing in the lush green of a rural hilltop. Across the shots, Burberry’s Equestrian Knight ‘Prorsum’ logo, circa 1901, is repeatedly redrawn.
The winter wardrobe – Daniel Lee’s debut collection for the house – is warm, protective and, with its supersize versions of the famous Burberry check, unconventionally bold. Done in zingy tomato ketchup red or Donald Duck yellow, forest green, indigo or Knight blue, that check is a cut above the bygone nova. There are trench coats, sporty tees with rose motifs, field jackets, blankets, skinny argyle knit jumpers and kilts worn over wide-leg trousers; a duck print kilt is quacking-good. Paired with chunky climbing boots or cropped rubber wellies and sheepskin thigh highs, the looks are sleek and countryside-chic, but no ensemble is complete without a bag. Enter: the Knight Bag, a new shoulder-strap carryall introduced here with gold or silver hardware and majestic steed-shaped clasps.
Since Daniel Lee was handed the keys to the atelier at the end of last year, he has been putting the British back in Burberry. The Yorkshire-born designer, formerly at Bottega Veneta, introduced a whimsical, old-world Burberry logo and reincorporated the historic ‘Prorsum’ motif back into the brand’s lexicon. Lee’s Burberry is a vision of contemporary Britain.
Photography by Tyrone Lebon.
