July 15, 2024 |
Burberry has just announced a change of the guard. Replacing Jonathan Akeroyd as chief executive officer, Joshua Schulman is stepping up to the bat.
As the British brand battles the slowdown in luxury sales and seeks to reposition the company at a higher end of the market, Schulman, 52, who was previously CEO of Michael Kors and Coach where he also served as brand president, joins with a “track record of driving transformative growth and value creation as CEO of global luxury, fashion, and retail businesses,” according to Burberry.
Set to join the brand on July 17, he will lead the executive committee and report to Burberry chair Gerry Murphy and the board of directors.
Schulman comments, “I am deeply honoured to join Burberry as CEO. Burberry is an extraordinary luxury brand, quintessentially British, equal parts heritage and innovation. Its original purpose to protect people from the weather is more relevant than ever. I look forward to working alongside [creative director] Daniel Lee and the talented teams to drive global growth, delight our customers, and write the next chapter of the Burberry story.”
Photography courtesy of Burberry.
