January 6, 2025 |
Laura Weir will replace Caroline Rush as the CEO of The British Fashion Council.
The writer, editor and cultural direction specialist previously held the position of editor-in-chief of ES Magazine as well as senior editorial positions at British Vogue and The Sunday Times. Her most recent position was as the executive board director – creative at Selfridges and she has served as a committee member of the BFC since 2016.
Weir’s responsibilities in her new role will consist of overseeing the BFC, working with designers, industry partners and government bodies to further the organisation’s mission of championing British Fashion by uplifting and celebrating upcoming talents.
Speaking on the appointment, Weir said “I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.
The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion.”
BFC Chair, David Pemsel said “We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades. Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally, supported by a brilliant team.”
Weir’s appointment will take effect 28th April 2025.
Photography courtesy of the British Fashion Council.
