If there was ever a label Beyoncé would collaborate with, it would be Balmain. Not just because she wore all Balmain everything for Coachella, renamed Beychella for obvious reasons, but because she is queen of denim booty shorts and a whole lot of bedazzling. Aka Balmain’s DNA. To celebrate how epic Coachella was, and more importantly, to benefit UNCF. The collection will include the yellow and pink hoodies Beyoncé wore at both weekends as well as graphic t-shirts based on the Coachella designs. When a moment is so good you simply must duplicate it into the thousands for the rest of us around the world. Beyoncé and Olivier Rousteing are selfless like that. All proceeds will go to UNCF. The collection will launch exclusively at Balmain’s Paris Flagship on July 13 and then worldwide on July 14. We will be living every day like we are on a Coachella main stage performing to thousands of screaming fans. It’s what Beyoncé would want.
