BELL & ROSS: THE WATCH

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To quote the queens of the Egyptian-inspired dance move, “Time, time, time. See what’s become of me. While I looked around. For my possibilities. I was so hard to please.” And it’s true. Finding a watch worthy of my wrist is a bitch. It’s not like I’m some demanding snob. All I want, and it isn’t much to ask really, is a domed glass face that has a vintage feel, a sunburst dial that shimmers, and the ability to wind my watch up by hand. I’m old-fashioned. I like to be able to tell the time on my watch myself. Which is why I prefer watches that look like watches. Not some digital creation that has a face that looks like a cheap calculator. And I want a good name. Because, really, all decisions in life are based on names. So maybe you can’t judge a book by its cover, but you can most certainly judge it by its title. Which is why I am still pained by the fact that sTori Telling never broke sales records the world over or was translated into numerous languages, despite being voted best celebrity autobiography in 2009, while Fifty Shades of Grey refuses to die the death it should. Personally, I’m rather partial to a name that speaks of warmer climes. That sounds a bit fruity. Which would probably explain why I am so intensely drawn to the WW1 Argentium by Bell & Ross. I thought it was called Argentina. I’ve always wanted to go to Argentina and sample the steak and tango. Maybe sing from a balcony like Evita Peron (or was it Madonna?). But alas, that won’t be happening any time soon, so I thought, why not bring some Argentina to me via the medium of watch? Sadly, as you may have realised by now, the watch in question is not named after a country but a metal. A silver alloy, in fact, that has a higher content of silver than actual silver does. It’s like super silver. Silver with superhero powers. It is thus more brilliant, does not tarnish and is nickel free. It’s what Wonder Woman would have chosen to have her cuffs made of if she hadn’t been forced to wear gold. Actually, she would have eschewed cuffs altogether and just worn the WW1 Argentium. One on each wrist. Because a) it’s good to know the time, and b) this is obviously more super, more powerful and most definitely more attractive on the wrist than a cuff.

www.bellross.com

by Natalie Dembinska

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