October 15, 2015 |
Want to be part of the #BalmainNation? Haven’t yet received a large endowment from a long lost great aunt? Well, now you can enjoy the spoils of Olivier Rousteing’s fine design mind at high street prices, thanks to his collaboration with Swedish fast-fashion retailers, H&M. #HMBalmainnation, if you will. It’s a thing. It’ll see him join a hall of fame of previous H&M collaborators – from Karl Lagerfeld to Donatella Versace, by way of Madonna’s iconic 2007 collection. How could we forget. “It’s really exciting for me to think about seeing all the kids who’ve always dreamed of wearing Balmain in this collection. I wanted to capture the confidence, sexiness, and power of the house. When you wear the clothes, you’re going to feel powerful and strong,” said Rousteing, “Balmain is about the new generation, and when you wear the clothes, I want you to feel sexy and fierce.” And sexy and fierce they certainly are, shown in this lookbook released today. We’re enjoying the strong Dynasty vibes of the collection – we can’t wait to team our purchases with an eye-watering Martini and strong dose of sass. Start plotting your purchases now – it launches November 5th.
