Azzedine Alaia To Release Fragrance

Imagine a smell. A heavenly smell. One to cause shivers down your spine and make your hairs stand on end. One to make you roll your neck back in ecstasy and cry out to a deity in a long, loud wail. One to draw people, like moths to a flame, like women (apparently) to Lynx or our executive fashion director to a spread of egg whites, green tea and boiled chicken. Well, this is how we imagine Azzedine Alaia’s fragrance, the legendary fashion designer’s first fragrance, to smell. It’s due to come out this summer and, well, we can’t wait to sniff it, smell it and spritz our bodies from head to toe in it.

Photographer: Sarah Moon. Taken from 10 Magazine, Issue 35.

By Ted Stansfield

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