Mike Amiri took his Amiri brand back to its LA roots for AW21. The designer went downtown to film his collection video, near to where he had his first Amiri studio in 2009.
It made sense to double down on his brand’s DTLA DNA. The world has spent a year working from home. In that time dress codes have become more causal and there’s no sign of men rushing to re-embrace formality any time soon. What flies in 2021 are casual pieces that combine comfort and cool. Propelled by the pandemic, the LA look has gone global. We’re all dressing like Angelinos now, all of which makes Amiri Laid-back but impactful designs, especially appealing. For AW21 Amiri paid homage to the community of artists and creatives who colonised Downtown, taking over disused industrial buildings for their studios and spaces.
His models criss-crossed the 4TH St Bridge, in slouchy trousers that pooled over sneakers, bold fake-fur teddy jackets, sharp seventies inflected trench coats, billiard ball patterned knits, and high shine vinyl pieces. Shirts bore hand painted prints of LA’s underground music venues in tribute to the culture and counter culture that has always thrived there. Bathed in the optimistic, golden, optimistic light of LA it was hard to resist.
Photography courtesy of Amiri.
