February 13, 2026 |
Every candlelit restaurant in the city is teeming, bouquets of red roses purchased en masse, heart-shaped chocolate assortments flying off the shelves… it’s beginning to look a lot like Valentine’s. Aside from the up-and-coming Fashion Week, Valentine’s day is fashion’s true love. So, here is a round up of some of the best visual love letters to style this romance season.
Burberry’s Campaign Is All About Real Love
Set amongst floral bouquets and iconic checkered scarves, Burberry commemorates contemporary romance in a campaign featuring model Jean Campbell and her partner artist Orfeo Tagiuri. Across the visuals and accompanying range of exclusive products, the house has treated fashion followers and their other halves to a special Valentine’s surprise. Gift ideas are prompted in Burberry’s very own personalisation service – where scarves and selected knits can be embroidered with initials and new brand symbols. In the beautifully intimate campaign, Campbell and Tagiuri, an actual couple and close friends of Burberry itself, don colourful scarves and classic trenches. Flourishing in a series of stills and a short film, the couple celebrate gentle romantic gestures, grounded in London’s visual codes – bold colours and familiar architecture, in what could be the backdrop of the film Notting Hill. This is a campaign that is so very London, and so very Burberry and it’s enough to make your heart swoon. Lillie Elston
Lunar love, Courtesy of Marine Serre
Nothing screams Valentine’s Day quite like a matching set and this year, Marine Serre poses the perfect loungewear co-ords for the day. Say hello to its queen-of-hearts-style cotton separates, ornamented with simple yet seasonal crimson crescent moons and classic red love hearts. Photographed within a dimly lit hotel room, the capsule prods at an infatuation with the moon and a “soft, melancholic sensuality.” In other words? The longing that lingers after the departure of your significant other. So this Saturday, strip down to your Marine Serres and enjoy a tranquil night in with your soulmate or otherwise. Shop here. Ella O’Gorman
Swarovski Brings The Bling This Valentine’s
With its signature crystal creations and an apt campaign called Charming Love fronted by none other than brand ambassador Ariana Grande, Swarovski is betting big on romance this Valentine’s Day. Offering a glimpse into the cupid-coded collection currently on show in Swarovski stores, the celebratory campaign imagery is bright, bold and positively brimming with love (if the supersized plush pink heart is anything to go by!). Equipped with a vermilion painted pout, a red satin strapless dress and a cherry-coloured backdrop, Grande is laden with chains, cuffs and charms all exclusively designed by creative director Giovanna Englebert. Each charm – from dainty love lockets, symbolic arrows and bulbous hearts – signals unbreakable bonds and radiant love by way of resplendent jewels. An apt purchase for a galantine’s gift or your lucky lady (or gentleman), these eye-catching charms are made to be mixed, matched and to mesmerise. Shop here. EO’G
Louis Vuitton and Maxime Frédéric make a case for charming chocolates
C’est Le Temps de L’Amour! And to mark the occasion, Louis Vuitton has teamed up with pastry chef extraordinaire, Maxime Frédéric, to craft some showstopping limited-edition chocolate creations. Tucking into a box of chocolates may be tradition, but this gourmet take transcends convention with sculptural, artfully crafted chocolates that looks almost too good to eat.
Exclusively available in Louis Vuitton boutiques worldwide, take your pick from flavours of rich Peruvian dark chocolate, silky milk chocolate and hazelnut praline. The house’s whimsical Vivienne chocolate clover motif is particularly impressive, as is its assortment of embossed chocolate hearts with indulgent pistachio, passion fruit, coconut, caramel, raspberry and vanilla interiors. There’s even a 70 per cent dark chocolate Louis Vuitton trunk for those who want to go the extra mile. Each shape is topped off by an edible eye in the shape of a cherry red heart, so that you feel seen this Valentine’s Day. Desired for yourself or shared with a significant other, this is too scrumptious to miss. EO’G
Balenciaga Gets Physics-al This Valentine’s Day
Ordinarily, the sight of an equation sends shivers down the fash pack’s spines. But Balenciaga has cleverly subverted this association by turning the humble equation into a sign of devotion as opposed to decimals.
This year, the house’s annual Valentine’s offering combines crinkle-effect and heavily distressed charcoal-hued hoodies and lovingly worn-in looking T-shirts with bright red renditions of a metaphoric “Love Equation”. The brainchild of famed theoretical physicist Paul Dirac, the equation depicts quantum entanglement, where two connected particles remain linked regardless of distance. It is possibly the coolest expression of endearment to be found this Valentine’s Day, with an impressively romantic but not overly saccharine sentiment. Nice. Shop here. E’OG
Guess Jeans enlists Vanna Youngstein for a romance-fuelled baby tee
Every girl has worn a baby tee at least once in her life. Love or loathe them, to some, Valentine’s Day seems like the opportune time to reach for daring hemlines and midriff-baring crops. This certainly rings true for New York-based baby tee connoisseur, Vanna Youngstein, who has recently launched a Valentine’s iteration of the popular top with Guess Jeans.
Youngstein’s baby tee is distinctly playful and oozes a certain insouciance that her cult audience effortlessly embodies (take Devon Lee Carlson, Bella Hadid and Gabbriette for instance). So, as Valentine’s Day nears, why not shower yourself with self-love and chime in with your own choosing? Shop exclusively at Guess Jeans Melrose. E’OG
The Great Frog Proves the Best Things Come in Small Parcels
Favoured amongst the style set, The Great Frog is the edgy, under-the-radar London jeweller to add to your Valentine’s itinerary this year. Donned by the likes of Kate Moss, Olivia Rodrigo and old-school punks, their enticing and predominantly cool-toned selection is the sterling silver lining you should seek when capturing hearts this Saturday. Look no further than the small but mighty enamel rings engraved with intricate hearts, flames and roses for pieces that not only exude strong styling potential, but are ensured to serve you long past the feast of St Valentine. For a regret-proof addition to your jewellery arsenal this year, take a leap of faith with The Great Frog. Shop here. E’OG
Bvlgari’s Curates a Collection of Thoughtful ‘Love, Reborn,’ Treats
In the words of Marilyn Monroe, some jewel junkies “prefer a man who lives and gives expensive jewels.” Cue Bvlgari’s Valentine’s Day curation, a spellbinding array of jewellery and timepieces with the emblematic serpent icon at its fore. The Roman maison’s newest swoon-worthy statement necklaces, coiled bracelets and graceful geometric rings are worthy accompaniments to a dramatic declaration of love, with their pavé-set diamonds and supple gold surfaces made to endure just as long as true connection. Shop here. E’OG
Pining Through Prose: Claridge’s partners with Montblanc to send ‘Love Letters from London’
Sometimes actions don’t speak louder than words. Take it from the romantic poets of bygone eras, when a simple sonnet would sweep its subject off their feet. A heartfelt verse can often be the utmost gesture of amour and this season, it seems Claridge’s and Montblanc are on the same page. As a nod to the newly issued Montblanc Meisterstück Romeo & Juliet writing instruments – which features elegant fountain pens, pouches and a pair of artistically bound notebook – the duo have appointed Charlie Child as their inaugural poet-in-residence. Paying homage to star-crossed lovers of past and present, Child will compose poems in Claridge’s Art Deco lobby every afternoon leading up to the momentous day. Guests and visitors are also encouraged to put their own pen to paper and deliver their poignant words worldwide from the hotel’s letter box, which has stood proudly in the beloved building since 1856. Step out of your comfort zone and put your heart on the line with a loving letter this Valentine’s Day. Give Shakespeare a run for his money. E’OG
Top image: photography courtesy of Burberry.
