September 25, 2025 |
It was Knwls yes, but not the Knwls you know. It was Knwls through the lens of Nike.
Showing in Milan for SS26, the brand’s debut outside of London felt less like a relocation and more like an announcement: Knwls has entered a new era. The collaboration with Nike didn’t just bolt sportswear to sex appeal, it fused two languages into one fearless vocabulary – a heroine’s wardrobe built for running the world, whether that’s a treadmill or a dance floor.
The collection was called Synergy, and the collaborative capsule drew sharp lines between grit and glamour: corseted jackets feather-light in weatherproof plaid, deep-pocketed skirts spliced with reflective threads and Razr bags toughened with rubber soles nodding to Nike’s waffle legacy. Sneakers laced like corsets riffed on pointe shoes and football boots, collapsing elements of femininity into a single stride.
Around this core, the wider collection expanded in cinematic arcs. Dome-shouldered coats, leather bonded to neoprene, stormed the runway with the gravitas of medieval armour retooled for the space age. Denim was anatomically constructed; Victoriana ruffles were spliced with grosgrain trims. Everywhere, Knwls’ signatures re-emerged with new precision – hoodies transformed into trench coats, tracksuits cinched like corsets – and a sportswear sensibility shone through.
Knwls x Nike was more than synergy: it was propulsion. A brand once synonymous with underground London has, with Milan as its stage, stepped squarely into the future.
Photography courtesy of Knwls.
