September 23, 2025 |
The final day of London Fashion Week got underway with Joshua Ewusie, the NewGen designer making his debut after graduating from Central Saint Martins last year. He was born in London and has lived here his whole life, with the city’s energy seeping into everything he does. The fashion pack could be seen around shows this weekend in Ewusie’s souvenir T-shirt, which is stamped with ‘Welcome To Lewisham’ backdropped by idyllic palm trees. His presentation yesterday morning was intercepted with TFL announcements as models walked along a blue wooden catwalk.
He was thinking of his own London summers leading up to the collection, that contrast of days spent in parks right in the middle of the hustle-and-bustle of it all. After picking up a copy of Shining Lights – a book spotlighting the work of Black women photographers in the UK through the 1980/‘90s – it was Eileen Perrier’s community-driven portraits of that struck a particular resonance with the designer, helping him define his vision for the collection.
Ewusie’s London look includes oversized T-shirts worn over gorgeously simple transparent frocks and glass beaded minidresses made from kente cloth. One laser-cut leather dress, using hide donated from Chanel, is woven into an apron-like silhouette, draped to create a chic pocket pouch at the stomach. These are the sort of pieces that could dress up any balmy July evening in the capital; beautiful pieces that aren’t at all fussy but will make you feel elegant no matter where the night takes you.
Photography courtesy of Ewusie.
