March 18, 2025 |
Are we still wearing trainers in 2025? If the brand in question is ASICS, then yes. Over the past few years, we’ve collectively ditched our heels and fallen in love with its athletic silhouette. The Japanese brand loved all over the world has now crafted the Sportstyle edit, cleverly positioned at the intersection of performance and lifestyle. The collection seamlessly blends technical innovation with cultural resonance. And the new offering celebrates a philosophy where movement has become a way of life.
left: “Energetic or nostalgic tracks keep me moving at a steady pace when walking or hiking solo.”
Eline wears blazer and trousers by LOEWE, shoes by ASICS
Instagram: @elinebocxtaele
right: “A movement that uplifts my spirit would probably be running since I played soccer for a long time. I consider it a kind of meditation.”
Andrea wears shirt by JORDAN LUCA, trousers by RICHERT BEIL, shoes by ASICS
Instagram: @andreabambini_
For Spring Summer 25, the brand draws inspiration from Radio Taiso, a Japanese morning exercise routine that anyone can follow. Broadcast every morning at 6:30am on the Japanese public station NHK Radio, it has captured the heart of the nation and has endured across generations. First introduced in the1920s, it remains a communal ritual, emphasising the transformative power of simple, collective exercise. It’s an uncomplicated programme that encourages people of all ages to connect with their bodies, which fits seamlessly with ASICS’ mission of supporting active lifestyles. “We see Radio Taiso as a perfect example of accessible, simple movement that aligns with our philosophy of uplifting the mind through movement,” says Anissa Jaffery, communications and collaborations lead at ASICS Sportstyle Europe. “It’s a universal practice that encourages people of all ages to connect with their bodies, which fits seamlessly with our mission of supporting active lifestyles.”
left: “Movement is truly indispensable for my mental well-being. Any time I don’t get to move, I feel sick.”
Franka wears coat by ACNE STUDIOS, shoes by ASICS
Instagram: @frankamarlenefoth
right: “The body holds memories, experiences and energy, and through movement,we can unlock, reshape and transform those narratives.”
Marcin wears parka, jacket and trousers by KIKO KOSTADINOV, shoes by ASICS
Instagram: @moti.marcin
The following pages reflect Radio Taiso’s energetic spirit by bringing together a dynamic collective of ten Berlin-based creative minds: DJs, dancers, movement directors and artists, each using movement as a construct for storytelling. Together, they form a community that transcends disciplines, proving that movement is not just a personal act but a shared language. At the heart of ASICS Sportstyle is the mantra “Anima Sana in Corpore Sano” (“A Sound Mind in a Sound Body”). Founded in 1949 by Kihachiro Onitsuka, this principle remains a driving force in the Japanese brand’s evolution. Onitsuka believed that through physical activity,one could achieve a harmonious balance between mind and body. “Our core design philosophy at ASICS Sportstyle is rooted in our founder’s belief that movement is key to both mental and physical well-being,” explains Jaffery. Every pair of trainers is designed with this in mind, tested at the brand’s Kobe-based Institute of Sport Science (ISS), where biomechanics and foot anatomy research refine each silhouette.
In a fast-paced world where burnout and digital fatigue are increasingly prevalent, the ASICS Sportstyle collection champions the idea that movement, in any form, is a powerful antidote. The brand’s philosophy is dedicated to championing our burgeoning awareness that the best way to incorporate exercise in our daily life is to not solely focus simply on performance, but instead foster emotional resilience and strength, in addition to cognitive clarity. Simply put, it’s about making ourselves feel good. Today, we know that movement is more than just exercise – it is a means of self-expression and a way to connect with ourselves and others.
left: “My preferred way of getting energised each morning is to start the day by making a spinach smoothie and blasting music as loud as possible.”
Gavriel wears coat, blazer and trousers by COMME DES GARCONS HOMME PLUS, shoes by ASICS
Instagram: @gavrielaugust
right: “Music and movement belong together. The music determines themood I put myself in; whether I move slow and sensual or quick and strong.”
Hannah wears coat and hoodie by JOONE JOONAM, shoes by ASICS
Instagram: @hannahhamam
Around the world, cultural traditions have long embraced movement as a way to nurture well-being. From Tai Chi in China to capoeira in Brazil, movement carries meaning beyond fitness; it is tied to heritage,ritual and healing. ASICS Sportstyle taps into this universal drive, recognising that the way we move should be accessible, inclusive and adaptable to each individual’s lifestyle and ability. The brand wants to champion this ethos, celebrating the diversity of movement across creative and cultural backgrounds. Quintessential Japanese design principles of precision, minimalism and continuous refinement are seamlessly woven into ASICS Sportstyle’s DNA. The philosophy of kaizen, or continuous improvement, informs the brand’s design decision, ensuring that heritage models evolve while maintaining their essence. The resurgence of the GEL-KAYANO series and the refinement of the GT line reflect this approach: a commitment to innovation without compromising authenticity.
Today, performance footwear has transcended sport, becoming embedded in the cultural fabric of contemporary style. ASICS Sportstyle has navigated this shift, merging technical excellence with an aesthetic sensibility both functional and relevant. The brand’s message is clear: movement isn’t about competition, it’s about connection. The interplay between music, body and rhythm underscores the broader narrative of well-being that ASICS continues to champion. Well-being is about consistency, not perfection, and that movement – no matter how small – has profound benefits for the body and mind. Rather than chasing fashion’s shifting trends, ASICS Sportstyle cultivates longevity, both in its design and in its philosophy. By fostering a community of creatives who view movement as an essential element of self-expression, it continues to reaffirm that true style is not just seen, but felt.
left: “I love getting energised each day by filling the room with good musicthrough my speakers until I can’t help but dance and sing along.”
Abs8lute wears top by DIESEL, shoes by ASICS
Instagram: @abs8lute
right: “A track that I turn on for an energy boost would definitely be‘Ring the Alarm’ by 700 Bliss, Moor Mother and DJ Haram.
Lorenzo wears jacket by GOLDWIN 0, trousers by DIESEL
Instagram: @laurentsavino
left: “I grew up playing a lot of basketball. Music allows me to tap into a certain energy and activates a particular character within me.”
Dhanesh wears coat by MAISON MARGIELA, sweater and belt by JOONE JOONAM,trousers by WOOYOUNGMI, shoes by ASICS
Instagram: @dhvnesh_
right: “Movement positively influences my mental well-being because I get to release everything.I love that feeling of tiredness after a dance class.”
Elena wears top and panties by LOU DE BETOLY, tights by WOLFORD, shoes by ASICS
Instagram: @francaele
Taken from 10 DE Issue 01 – MUSIC, TALENT, CREATIVE – on newsstands in Germany and northern Europe now.
ASICS: KEEP ON MOVING
Photographer GABRIELE ROSATI
Fashion Editor LEENDERT SONNEVELT
Text BENJAMIN SCHIFFER
Talents FRANKA MARLENE FOTH at Art Official agency, ANDREA BAMBINI at MOLT Berlin, ELENA FRANCALANCI at MOLT Berlin, MARCIN MOTYL, LORENZO SAVINO at Esselle agency, ABS8LUTE at Futurs Proches, GAVRIEL AUGUST at Nest Model Management, ELINE ANNE BOCXTAEL Eat Oui Management, DHANESH JAYASELAN and HANNAH KASSA AGMASE FEREDE
Hair WATARU SUZUKI using ORIBE
Make-up ISCHRAK NITSCHKE using DR BARBARA STURM and GUCCI BEAUTY
Set designer WIEBKE MARIE VON BREMEN and MARCUS VINICIUS DE QUEIROZ
Movement director FRANKA MARLENE FOTH
Fashion assistant LINUS GEDE
Hair assistant ABI HUTCHINSON
Make-up assistant MAI LINH LE
Executive producer NICOLAS SCHWAIGER at Westend Berlin
Producer JOELLE FLACKE at Westend Berlin
Production assistant JUSTIN LAHMER
Location DRS STUDIO
