Every cool-girl’s favourite brand, Miu Miu, has just taken another step on its path towards world domination – an agreement with cosmetics giant L’Oréal Groupe to launch a line of luxury beauty products. Don’t mind if we do!
Following on from its successful collaboration with Prada, L’Oréal’s high-end division, L’Oréal Luxe, which operates the creation, development, and distribution of luxury beauty products, will take charge. Set to release its first line of fragrances worldwide in 2025, the Italian house – which is owned by Prada Group – is likely to continue embodying the fresh, youthful edge synonymous with its ready-to-wear collections.
Speaking on the new chapter, Miu Miu’s CEO Benedetta Petruzzo comments, “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category”.
Cyril Chapuy, president of L’Oréal Luxe, says, “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.” Watch this space.
Photography courtesy of Miu Miu.
