Ten Craves: Seeing Double At Loewe, Feeling Festive With Max Mara and More!

STEP ONTO THE COURT IN THE AXEL ARIGATO AREA SNEAKER

Step into play in the new Axel Arigato Area sneaker. Combining design cues from 90’s basketball and skate culture, with a US-centric aesthetic filtered through a minimalist Scandi lens, the new major AW22 footwear player is handmade in Portugal using gold-standard sourced leather and recycled PET bottle-polyester. In five Americana colourways, the Hi and Lo top editions of the Area sneaker will take you from the court to the club. Shop here. 

MAX MARA’S CUDDLY HOLIDAY CAMPAIGN IS TOTALLY MADE OF TEDDY 

Max Mara has unveiled a cuddly campaign for the holiday season and it’s tendering to send a simple and singular, yet all-encompassing message – one of unconditional love. A joyful infusion of seasonal energy, a cozy range of Teddy Holidays gifting goodies constituting everything from essential winter accessories and irresistible novelty tidbits to frothy hats, gloves and scarfs, comfy dresses and cushy coats. The cuddly campaign features a luxury-loving little life-sized bear, in an embrace between two Max Mara beauties. Discover the collection here. 

NICHOLAS DALEY’S VINTAGE TEES FOR FENDER

On the heels of the new series of Fender Musical Instruments Corporation (FMIC) electric guitars and basses dubbed American Vintage which launched earlier this year, Nicholas Daley has stepped up onto Fender’s stage for a limited-edition collection of bespoke hand-printed vintage tees.

Aptly named American Vintage II, the everyday range features the graphic t-shirts of course, but also Daley’s signature MA1 patchwork bomber jacket repurposed from deadstock from his own archive. For the prints, Daley told 10 that they, “used Fender’s archive imagery and reworked these in a collage effect,” adding, “Iconic Fender guitars such as the Telecaster and Jazzmaster were used to create a really interesting print design.” Inspired by the style, colour and tone of some of the most influential decades in music – the 50s, 60s and 70s – Daley’s style and aesthetic blended seamlessly into the vintage overtones of Fender’s latest revived-guitar assortment. 

The American Vintage II campaign features icons from over the years including the voices of Patti Smith, Brothers Osborne, James Bay, Jeff Beck, with multi-talented musicians Hak Baker and Amy Gadiaga pictured within sporting the second-hand clothes and Fender’s American Vintage II guitars – each a music industry legend in their own right. “It’s great that myself and Fender could work together and highlight these talents – those who I think are doing amazing stuff, producing amazing music and pushing their soundscapes, doing something really interesting,” Daley told 10. “But also for Fender – it just shows the sort of depth in their musical catalogue, to have so many great musicians and artists who have played on their guitars and played on their amps etcetera and played around the world. It’s such an iconic brand globally so it’s really great to be able to have the opportunity to work with them and celebrate the release of the American Vintage II range.” 

Speaking on the significance of vintage in the fashion and music world with regard to sustainability and a circular practice, Daley said, “It’s about not trying to reinvent the wheel all the time but using and being resourceful with the tools around us. Obviously, if the product is made well, sourced properly and created in the right way then the longevity of that product can last, which is more sustainable for the wearer or the  practitioner, whether that product is a guitar or a t-shirt or a bomber jacket. That’s what I always try to push for when working on a product or producing a product, is always thinking about where the item is going to end up, where it is going to be and how it is going to elevate the customer’s journey.”

“Each piece in the collection is one-of-one and they’re all individual in how they’ve been put together and repurposed, and I think that’s the same way that Fender would approach reusing their guitars and working with different musicians and artists.” Available exclusively online now while supplies last, click here to shop the collection. 

Photography by Maxwell Tomlinson. 

GATE194’S REIMAGINING OF FRED PERRY CLASSICS

Berlin-based independent concept boutique Gate194 just put its independent stamp on the classic and quintessential signature pieces of Fred Perry. Reimagining the ‘Twin Tipped’ Fred Perry shirt and signature hooded sweater, the creatives at Gate194 added chalk-inspired screen-printed design annotations spurred on by their bold spirit and views of the contemporary fashion industry and its lack of transparency. Highlighting their creative design process, the three pieces on offer feature placeholder text prints that read “print concept here” or ‘‘insert wording here”. Shop now. 

EMBRACE IMPERFECTION WITH WOOD WOOD X BASERANGE

Honour nature’s inconsistencies with Wood Wood and Baserange’s, wear the new modern basics collection born from a collaboration between the two environmentally conscious brands. To mark Wood Wood’s 20th anniversary, the link-up looks at the human body as a reference point where every style is unique. Using non-toxic and environmentally friendly natural dyes extracted from the bark of chestnut, logwood and acacia, there’s a natural unevenness in surface and colour of each piece so the range seeks to explore the idea that there’s beauty to be found in imperfection. It begs the wearer to question what we societally view as flaws or mistakes. There are no matching sets within the collection, from a selection of T-shirts, tank tops, bodysuits, leggings, bras and underpants, as all items are designed to complement one another so rather than selling sets, it’s more of a playful mix and match situation. Shop here. 

TEKLA AND JACQUEMUS’S SLEEP ASSORTMENT

Copenhagen-based homeware and textile savant Tekla and cult French fashion house Jacquemus just launched a sleep and homeware collection and we’re getting to get our hands on it. Arriving just in time for the holiday’s, the collection featured a bold use of stripes in a consistent colour palette percolating across bedding, terry towels, a bathrobe, classic poplin sleepwear, a bra and a bandana – all of which are crafted using Tekla’s high-quality, 100 percent organic cotton percale, poplin and terry fabrics and 100 percent French flax linen. Danish photographer and long-time Tekla collaborator, Philip Messmann, captured the collection against the dramatic landscape of Nonza beach in Corsica. The images echo Tekla’s own visual universe and the striking landscapes Jacquemus is renowned for, meshed together like a seaside mosaic. Shop now. 

UMA THURMAN AND RODDY RICCH STAR IN THE NEW CK1 PALACE RE-STOCK CAMPAIGN

Reuniting for the holidays Calvin Klein and Palace Skateboards have released another limited re-stock of select pieces from the CK1 Palace collection and the CK1 Palace Fragrance – the first-ever remixed version of Calvin Klein’s iconic CK1 fragrance – that debuted in April of 2022, and it’s just in time for the gifting season. Alongside the re-released collection, a visionary film directed by Palace’s own Lev Tanju and Stuart Hammond, and with a star-spangled class made up of Uma Thurman, Michael Imperioli, Roddy Ricch, Ethel Cain and the Palace Skate Crew, promotes the re-stock. Shot between London, New York, Los Angeles and Blackpool, it’s an immersive lo-fi vision that takes a surreal spin on Palace’s signature sense of humour. Shop now. 

MYTHERESA’S REISSUED JEAN PAUL GAUTIER SIGNATURE STYLES

Tasked to keep Jean Paul Gaultier’s legacy alive, Florence Tétier, the current creative director of the historic Parisian fashion house has just authentically re-issued 20 signature JPG styles in an exclusive capsule collection with luxury online retailer Mytheresa. Referencing the house’s archives and in particular, its 2013 Look Alike and 1990 Les Rap’Pieuses ready-to-wear collections in the new capsule, Tétier said that the greatest challenge stepping in as creative director has been, “Staying true to his [JPG’s] archives and legacy but keeping it very ‘now’.” But, she romped through with finesse and the ensuing collection is all about sequins, rhinestones and transparent illusions. Shop here. 

Photography by Kenny Germé.

NMIXX IN LOEWE’S OFFBEAT SS23 PRE-COLLECTION CAMPAIGN 

In a poppy new campaign, Loewe presents its newest global brand ambassadors NMIXX in key meta looks of the SS23 pre-collection. The seven-piece K-pop group are known for their bold spirit and signature genre-fusing sound, so their daring energy blends beautifully with the house’s offbeat and inventive vision for the future. Especially ingenious, the pre-collection’s uncanny Face-print dress has been reimagined, with NMIXX members Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin wearing one-of-a-kind editions featuring their own faces, envisioned by creative director Jonathan Anderson. From colourful new editions of signature bags and transitional ready-to-wear, discover the range here. 

ETRO STEPS INTO THE HOLIDAYS

Etro’s shimmering holiday campaign unveils an exclusive preview of the SS23 collection from Marco De Vincenzo. The Step into the Holidays campaign displays a surreal nighttime scene persuaded by iconic Etro codes – the arnica motif and coloured stripes – which permeate striped shirting, minidresses, shorts, skirts and suits with cropped blouses, as well as jackets, printed swimsuits, and accessories like the Love Trotter shopping-bags with 3D Pegasus embroidery or the gold metal apple jewel bags. The Aladdin’s clogs are also on display, complemented by hats, visors, small leather goods, belts, and jewellery. Shop the collection here. 

RAVEN SMITH’S GARNET AND GOLD RING

V by Laura Vann just created a beautiful, bespoke ring for comical Vogue columnist, Raven Smith. Rendered in 18 carat gold with a cabochon garnet stone and a bold lettering halo, the chunky, and genderless signets are made-to-order – *that’s so Raven* – and are the fifth edition in the jeweller’s The Bling Ring series. “When I had the opportunity to create my own bespoke ring, I saw this as a vast and exciting project with limitless possibilities. Creating this ring with Laura has been a true joy. Through my imagination and her painstaking attention to detail, we were able to create something that is personal, unique, and beautiful,” Smith said. Order yours here. 

MALONE SOULIERS JOINS ‘EMILY IN PARIS’ FOR A CHIC FOOTWEAR OFFERING

If you, like us, are obsessed with the cult Netflix series Emily in Paris, then you’ll be gagging to get your hands on a pair of the Malone Souliers: Emily in Paris kicks. Inspired by the hit show’s most memorable fashion moments and the intoxicating adventures of Emily Cooper herself, the classy styles – for both men and women – were created in partnership with Paramount Consumer Products. Casual yet sophisticated, a lace-up derby, sneaker and a selection of dainty heels are a nod to all​​ the show’s beloved protagonists. “Malone Souliers has captured the loveable characters and captivating fashion of Emily in Paris in a luxurious and romantic footwear collection that both fans of the show and fashion lovers are going to adore,” said Jose Castro, senior vice president of Soft Lines, Global Fashion Collaborations and Specialty Retail at Paramount Consumer Products. “The designs are beautifully crafted, whimsical and sophisticated – just like the characters and styles in the series.” Shop now. 

TIMOTHY/HAN EDITION’S CANDLE FOR LGBTQ+ COMMUNITIES

Timothy/Han Edition just dropped a limited edition candle and it’s the aromatic medley of dreams. Composed of wild top notes of aromatic white florals, floating over a heart of animalic tones, cumin and vetiver, the candle was created in collaboration with The Little Black Gallery’s Boys! Boys! Boys! Programme, a platform promoting queer and gay photography. With undertones of patchouli and a dirty powdery musk its an object imbued with deeper meaning designed to celebrate the strength of male love. Plus, from each sale of the sleek candle, priced at £65 a pop, £5 will be donated to charities supporting LGBTQ+ communities and working to fight the HIV/AIDS epidemic. Buy yours now. 

OUR LEGACY ‘WORK SHOP’ TAKES OVER THE MATCHESFASHION TOWNHOUSE 

Our Legacy just took over the MatchesFashion Mayfair townhouse. Located at 5 Carlos Place, the Stockholm, Sweden based independent fashion brand known for its custom developed textiles hosted a pop-up last week where you could get your grubby little hands on its new, 12-piece Work Shop collection designs, all of which were made from deadstock materials for MatchesFashion. Built from an elevated-classic selection of suits and coats in residual British fabrics, knitwear woven in Scotland from leftover yarns, shirting carefully crafted from deadstock Harris Tweed hand woven wools and Baracuta G9 Harrington jackets, the collection is a love letter to the unmatched excellence of the craftspeople of the British Isles. Dubbed the Our Legacy Work Shop capsule, it’s now available exclusively online at the leading destination for online luxury, MatchesFashion, and at its 5 Carlos Place townhouse Work Shop pop-up. Discover the capsule here. 

Photography by Fredrik Pettersson.

DR. MARTEN’S AND A-COLD-WALL COLLABORATE (AGAIN!)

About last night… It was an evening overflowing with cultural discussion, poetry and performance bringing Dr. Martens and A-Cold-Wall together to celebrate the latest iteration of their collaborative alliance within the rare tome-lined library, book shop and bar of Reference Point (a cultural centre and resource for the creative community). Entitled, Fixed Position: And Other Oblique Definitions, a select few were invited to interrogate the space where heritage bleeds into future, the line between degradation and wear and a deconstruction of where the brands meet. In attendance were Alva Claire, Bianca Saunders, Saul Nash, Fenn O’Meallly, cktrl, Biba Williams, Deba Hekmat, Donna Wallace, Akinola Davies Jr, Karen Binns and Finn Buchanan, alongside many more creative stars. Of course Samuel Ross, the founder and creative director of A-Cold-Wall and Darren McKoy, the creative director of Dr. Martens showed-face too. Performances from academic punk and poet Moonchile, work by writer and multidisciplinary artist Wilson Oryema, and a discussion between McKoy and Ross, moderated by Oryema. For the clothing collaboration, Dr. Martens and A-Cold-Wall reconnected over a shared passion for elevating workwear by infusing it with subcultural influences, this time around concentrating on a rejection of an overdesigned mainstream. Explore.

Photography by Dave Benett. 

Top Image: Courtesy of Loewe.

@10magazine