Ten Craves: Skims Dives Into Swimwear, Kim Cattrall Poses For Farfetch And More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

From Saint Laurent’s campaign under the sun to Balenciaga’s line of merch, here’s what Tens’s Craving this week.

Kim Cattrall is the face of Farfetch’s #YourChoiceYourFarfetch campaign

Showcasing a slew of American icons, Farfetch presents its latest campaign titled #YourChoiceYourFarfetch which explores personal style and the e-tailer’s part in it all. Taking inspiration from the power of self-expression through clothing, Farfetch shines a light on the endless possibilities that can open the mind to borderless style inspirations. The campaign sees Sex and the City icon Kim Cattrall sit alongside actor Josh Hartnett, artist María Isabel and musician Steve Lacy as each star dons pieces that suit their personality.

UGG comes together with Tschabalala Self for an artsy footwear collection

Everyone’s favourite cozy footwear brand has come together with Harlem-born artist, Tschabalala Self, on a creative footwear collection that showcases her artistic talent across an array of furry boot options. Reimagining classic UGG silhouettes, the artist has made the boot her own by transferring her bold and vibrant multi-media practice onto the Classic Short, Classic Mini and Coquette as well as a new high-heeled suede offering that features geometric contrasting tones and shearling detailing. Shop here.

Photography courtesy of Ugg

Go to bed with Tekla

If you’re looking for some new PJs, then Tekla has got you covered. The Copenhagen-based label’s signature Poplin Sleepwear has received a novel update. Sweeping us away to the sunny shores of Costa Rica, the campaign, shot by photographer Laura Jane Coulson, captures the friendly feeling of togetherness under the sun. Introducing four new colourways, the sleepwear range sees stripped and solid-coloured sets with a soft and crisp feel. Shop here.

Photography courtesy of Tekla

Saint Laurent heads pool side for its SS22 campaign

Anthony Vaccarello introduces Saint Laurent’s latest sun-filled campaign. Photographed by Juergen Teller, the campaign captures the faces of Awar Odhiang, Freja Beha Erichsen, Loli Bahia and Bethany Nagy, Binx Walton as they hang out by the pool in fitting floral jumpsuits, classic YSL blazers and oversized shades.

Photography courtesy of Saint Laurent

Skims dives into swimwear

Kim Kardashian’s shapewear label Skims is known to produce form-fitting garments that deliver its minimalistic aesthetic through curve-enhancing pieces for all. Now, the boundary-defying label dives into swimwear, introducing a 19-piece collection designed to flatter every body type. From simplistic bikinis to cutout one-pieces and versatile poolside cover-ups, every piece is made to mix and match for the perfect oceanside fit. Grab a towel, some shades and your favourite Skims swimsuit, because we’re headed to the beach!

Photography courtesy of Skims

3MAN comes to MATCHESFASHION

Have you discovered 3Man yet? Get to know the menswear label, founded by CSM grad Joshua Walters, which introduces a new side to utilitarian elegance through ageless wardrobe staples that defy the traditional. From shirting to exquisite tailoring, 3Man’s organically crafted clothing is here to deliver rugged sophistication to a new legion of happy shoppers, available to shop via MatchesFashion.

Photography courtesy of 3Man

Dior celebrates the reopening of 30 Avenue Montaigne with a range of fine jewellery

After two years of renovation, the home of Dior, 30 Avenue Montaigne, has opened its doors once again. In celebration, the house introduces a range of fine jewellery to mark the long-awaited occasion. French jewellery designer Victoire de Castellane has crafted four pieces that commemorate the reopening as rose watches are seen alongside a range of diamond earrings, necklaces and bracelets encrusted with precious gems. Paying tribute to the structure of the building, a gold pendant and medallion that feature its facade are also available for purchase exclusively at 30 Avenue Montaigne. Happy spending!

Photography courtesy of Dior

Slam Jam and 1017 ALYX 9SM join forces on a volcano-inspired capsule collection

Joining forces on a lava-erupting capsule collection, retailer Slam Jam and 1017 Alyx 9SM have set a volcanic spin on the latter’s Mono Slip shoe alongside complementing t-shirts and jewellery options. Sporting earthy hues of burgundy, brown and black, the offering sees pieces covered in explosive ombre tones that reflect the look of dried lava. Shop here.

Photography courtesy of Slam Jam

Anine Bing opens its London flagship store

Opening its doors today, Anine Bing welcomes shoppers to its new London flagship store in celebration of its 10-year anniversary. Its new location is set at the heart of London’s Chelsea neighbourhood and is part of the label’s initiative to open a variety of shops around the world in 2022, each reflecting its American spirit through a minimalistic lens. Visit the flagship store at 8 Symons Street, SW3 2TJ. 

Photography courtesy of Anine Bing

Balenciaga and Aya Nakamura launch playlist and capsule collection

Known for melting together R&B and Afrobeats into her own distinctive sound, Aya Nakamura’s chart-topping hits have caught the ears of music lovers far and wide, Balenciaga included. For the launch of Balenciaga Music, the house has tapped the artist to create an exclusive playlist filled with beats worthy of a bedroom jam session. To accompany, the pairing has launched a collaborative unisex capsule collection that sees T-shirts, hoodies and crewnecks plastered with a picture of Nakamura. Shop here.

Photography courtesy of Balenciaga

Top image courtesy of Farfetch. 

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