Doing your holiday shopping on London’s busiest luxury retail streets can often feel like living in a bubble – while spending all those hard-earned coins, it’s easy to forget the reality a lot of people have to face this holiday season. Without a big and sparkly Christmas tree or a grand feast on the table, over 320,000 people homeless people across Britain will be missing out on the same festivities most of us take for granted. But that doesn’t mean you should feel bad about spending the money you worked hard on for 365 days. Thanks to menswear stylist and writer Tom Stubbs, homelessness-supporting charity organisation Crisis is coming to Savile Row for the second time round.
After the success of last year’s pop-up shop A Call to Garms raising over £75,000 over nine days in December, today sees the opening of A Call To Garms II. Bigger, better and hosting even more brands, the space is now open at 31 Savile Row, and includes pieces from 55 tailors and leading international luxury menswear brands. You’ve got everyone from JW Anderson and Margaret Howell to all-time suiting classics like Richard James and Kingsman; with prices starting as low as £10. The pop-up, running until next Thursday, December 19th, will be donating all profits towards a bigger volunteering project called Crisis at Christmas which is spread across 15 centres throughout Britain, offering food, clothing, advice and support to those in need over the holidays.
Over the following 10 days, this year’s pop-up will also host a selection of special events, gigs and appearances. You can shop with everyone’s favourite host (and tailoring connoisseur) Dermot O’Leary on the 11th or dance to your favourite club classics, as spun by DJ Fat Tony on December 12th. And then come out for your Christmas day party with a fabulous suit on, knowing that you’ve helped someone too. This is the kind of holiday spirit we’d like to see more of.
‘A Call To Garms II’ is now open at 31 Savile Row, with opening hours being 11am-7pm; until Thursday December 19th.
