Is a Coach campaign a Coach campaign anymore if it doesn’t have Selena Gomez, an old school car and the foggy haze of New York City in it? That’s the magic potion for a classic Coach campaign in 2018. For Autumn/ Winter 2018 Selena is hanging out on a vintage car on a NYC street. All eyes are on her bag, the Dreamer bag, and yes we are already dreaming of it being a reality in our lives. It looks good on Selena, as does everything Coach. She is the ultimate Coach girl. There’s a world-may-potentially-be-ending sense of eeriness throughout the campaign. Makes sense, this is the AW18 collection that creative director Stuart Vevers showed in what we like to call an American Horror Story style forest, modern gothic with all those billowing dresses. Coven-style. Selena is their leader. Go forth.
