March 26, 2018 |
It’s 2018, so naturally, we want to be branded. Fendi’s Autumn/ Winter 18 show satisfied our logo-loving souls with all those double F’s but they knew we wanted more. We always do. So it was to our delight to hear that Fendi have collaborated with Net-a-Porter on an exclusive FF capsule collection. Two F’s are always better than one. Interestingly the FF logo stands for ‘Fun Fur’, first designed by Karl Lagerfeld in 1965, going strong for 53 years. Fun Fendi Facts. The collection is a celebration of a long-lasting logo, still so relevant now, and seen here on all that so-hot-right-now street wear style. The double F has been printed onto hoodies, parkas, pyjama style sets, wide-legged trousers, t-shirts, sneakers, boots and the Peekaboo, Kan I and Runaway bags… The whole lot, really. Like a good all-you-can-eat buffet, but better because fashion over food. As Silvia Venturini Fendi told us after the show in February, AW18 was a collection for “strong women. Strong boots, strong bags. That’s it.” Yes, we are feeling that force in this capsule here, too. Those Double F’s are ready to power us forward. The collection launches on Net-a-Porter as an exclusive preview from April 13 before being available in Fendi stores and online from May 14 until the end of the year. We’re ready to stock up and fight the masses. Only for Fendi.
