Dominic had a lot of fun when he visited the Dior Pop Up on Mount Street last week. He ate macarons, drank tea and made a natty little GIF of himself. A truly modern Dior woman, I think that you’ll agree. But as Dominic lusted over those vinyl boots, the coloured catsuit, a new fur coat – what he did not think about was how the store was created. Why would he? A pop up just pops up, doesn’t it? Well, maybe those common all garden ones, but this is Dior – hence why it took many hands to transform the Mount Street store, to fill those rails with fancy frocks, pile the shelves with accessories and touch up the paintwork. A bit like that telly show, 60 Minute Makeover. Watch for yourself in the special time-lapse video above…
The Dior Pop Up, located at 10 Mount Street is open now until May next year…
