Happy Humpday! Yes, it’s Wednesday but I want you to cast your minds back to a very dark place – Monday morning. Like most people I bet you spent the whole morning, even after coffee, wishing that you could be somewhere else. Well you need not look further – Prada have got that covered for you. Their new ‘Inside Me’ project with director James Lima (he’s worked with everyone) has created a series of six, surreal animated videos that explore worlds within the new Prada Inside Bag. A bag within a bag. Surprise! Released one a day from the 13th-18th October on Prada’s social media channels, each journey begins with the unzipping of one of the bags and entering a world far away from your (or my) Soho-based desk. So pretend it’s Monday again, pull yourself out of that work coma and into a Prada bag – a whole world awaits.
View the first episode ‘The Swimmer’ and the rest of the series here
