JONNY JOHANSSON: IN FASHION

FROM THE VAULT (WINTER 2010)

NAME: Jonny Johansson.

MAGAZINES/EMPLOYERS: Acne.

OCCUPATION: founder and creative director of Acne.

OFFICIAL JOB TITLE: Creative director.

STAR SIGN: Aries.

PORN-STAR NAME (FIRST PET’S NAME + MOTHER’S MAIDEN NAME): Molly Bomgren.

FIRST JOB: Gardening – one of those jobs you do in connection with school.

WORST JOB: When I worked at the pay office of a badminton hall.

WHAT ARE YOU WEARING (ON THE DAY YOUR PORTRAIT WAS TAKEN)? Acne Roc jeans, Acne Bad T-shirt, blue tailor blazer, YSL shoes.

ARE YOU PART OF THE ZEITGEIST? I guess.

HAVE YOU EVER USED/WOULD YOU EVER USE SEX TO FURTHER YOUR CAREER? If that would be the case I would be the happiest man in the world. But I’ve only seen it for other people – it never worked for me, or does that make me a bad lover?

WHAT DO YOU LIKE? Being with my family.

WHAT DO YOU HATE? I hate to be sick.

WHO ARE YOUR INFLUENCES? WHO DO YOU LOOK UP TO? Mattias Karlsson and Thomas Persson. All the people I work with – Frida Bard, Christoffer Lundman, Hampus Bernhoff, Yolanda Zobel and Nicole Janota.

IF NOT YOU, WHO/WHAT WOULD YOU LIKE TO BE? I guess a musician, successful that means. No, nothing – I’m quite happy.

WHAT’S YOUR POISON? Anger.

ARE YOU A BITCH? No, people love me.

WHAT TURNS YOU ON? The start of the day, basically.

SELL YOURSELF IN 10 WORDS: Cheap, happy, easy, just bit crazy sometimes, not too much.

WHAT’S UP AND COMING? Me!

by Natalie Dembinska

Photograph by Maria Ziegelboeck – www.mariaziegelboek.com

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