October 31, 2011 |
As a brand with it’s roots in luggage, Louis Vuitton have always understood the importance of travel to it’s customers. Excited to suddenly be taken on a more fluid journey into the heart of the brand via their newly re-launched website. Visitors are now encouraged to explore five separate areas which float around on the homepage, as if lying in some exotic LV river (ala Jolie in Cambodia). ‘The Journeys’- offering a run down of the brands history, from the establishment of it’s core values to the variety of collaborative encounters over the years. ‘Collections’- presenting a cohesive rundown of all LV products (the reason most of us are visiting the site), and similarly ‘Stores’- showing us the quickest route to acquiring more LV. Most exciting is the ‘New, Now’ department- an online magazine exploring the wider world through the lens of Louis. Hours of L.V fun if you ask me!
by Vincent Levy
