November 21, 2013 |
JIMMY CHOO: DIGITAL PLATFORM REDESIGN
Now we can peruse the pages of JC’s site in a whole new way. A ‘stunning new environment’, so we’re told. And it is. Whilst having a look around, you’ll find all the standard things you’d expect to, in a well put together, typical Jimmy Choo way. But the highlight, the U.S.P. if you will, is the very celeb based ‘Choo World’. A world of Choo! Divided into five sections – ‘The Edit’, ‘Stylemakers’, ‘Spotted’, ‘News’, and ‘History’ – for all things Choo, we are treated to a variety of clip clop ladies, or Stylemakers as they’ve been named, showing off there footwear, offering street style type inspiration for what to wear your Jimmy heels with. All this is available of course on iPads and phones etc, fully optimised for the best mobile experience possible.
by Will Johns
