Boss Parfums Announces Brand Ambassador

Theo James: actor, star of the Divergent series and, as of yesterday, BOSS Parfum brand ambassador. I like how he’s sitting in a darkened room. It’s like he’s been waiting for us. In fact I can imagine him saying so. In his gruff voice. “Hey. I’ve been waiting for you.” Oof. “I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign,” said James. “This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” We’re sold, Theo. Hook, line and sinker.