Sebastian Wears Gucci for the Second Cover of 10 Men Issue 54, Celebrating the Bold & Beautiful
After eighteen months of virtual shows, lockdowns and Covid, the message is clear; the pared down trend has evaporated and been replaced by exuberant, magical fantasy and beauty. For the second and final cover of 10 Men Issue 54, model
GCDS: Ready-To-Wear SS22
If you ever find yourself stranded on a mysterious island, don't panic, Giuliano Calza has got you. GCDS' SS22 Island Appropriate collection, was presented through an 11-minute short film that Calza personally wrote and directed. The movie is set somewhere
WATCH: Miuccia and Raf Present Their SS22 Prada Collection Live from Milan and Shanghai
A year after making their debut as a pair, Miuccia Prada and Raf Simons will make their first live-in-action appearance with two mammoth Prada SS22 shows in Milan and Shanghai, happening at the same exact time. Intrigued? Watch live here
Etro: Ready-To-Wear SS22
Veronica Etro harked back to the transcendental late sixties era – when Etro was founded – and blended it with early-nineties neo-hippie counterculture she had a taste of, whilst living in London at that time. It made for a heady
Steven Ma Debut’s His Namesake Label With a Leather-Clad Bang
As a graduate of New York's infamous art and fashion university Parsons, Steven Ma recently launched his London-based leather accessories label and is already making noise across the fashion sphere. The designer grew his love for leather shoes and bags
Emporio Armani: Ready-To-Wear SS22
Emporio Armani is 40-years-old and the brand is celebrating the only way it knows how: in monumental style. The show was just one part of the festivities, there are vast Emporio billboards all over Milan, a special magazine, edited by
Blumarine: Ready-To-Wear SS22
Nicola Brognano’s Y2K-infused vision for Blumarine has been a soothing balm for girls who wanted to dress up and let loose through the pandemic. And whilst they might’ve only been able to do that in the confines of their apartments,
Max Mara: Ready-To-Wear SS22
Francois Sagan’s beat generation style was the inspiration for Max Mara designer Ian Griffiths, who channelled her cool-girl looks and that of her ‘Bonjour Tristesse’ protagonist Cécile as immortalised in Otto Preminger’s classic movie. Sagan was a rebellious, 17-year-old, grounded
No.21: Ready-to-Wear SS22
Everything is better with a bit of sparkle. That’s the essence of Italian dressing, especially in Milan. This is a town where modern silhouettes and vibrant embellishment are a power couple. No.21's Alessandro Dell Acqua epitomises this approach. His cuts
JW Anderson: Ready-to-Wear SS22
One of the most joyful emergings of the pandemic has been Jonathan Anderson’s show-in-a-box. Across both Loewe and his eponymous label JW Anderson, the designer’s tactile, crafty creations have been a soothing balm for those stuck looking at fashion through
Ten Craves: Blumarine’s Fairy Tale, Fashion Raves and More!
Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. Fashion's best are gearing up for a slew of new releases, reinventing classics, new collaborations and so much more.
Aniye By: Ready-to-Wear SS22
The energy is electric behind the Milanese label Aniye By. The brand's short party frocks and dazzling leotards make the perfect attire for those looking to head out and let loose. Dressing down doesn't exist in Aniye By's world. How
Issue 54 of 10 Men Magazine Has Arrived – Read The Editor’s Letter
What does it mean to be Bold and Beautiful? There’s lots to unpack, so much so, that we answer the question across both issues of 10 and 10 Men this season. Introducing the first cover of a brand-spanking-new rendition 10
Fendi: Ready-To-Wear SS22
It was bittersweet that Kim Jones’ first IRL ready-to-wear show for Fendi was missing half the British fashion pack from the FROW. A faulty plane at Heathrow prevented British fashion’s golden boy from being cheered on by a lot of
Harris Reed: Ready-To-Wear SS22
The sun began to set on London Fashion Week and Harris Reed ensured it went out with a WOW. Taking over The Serpentine Pavilion, his back-lit models stood on concrete plinths designed by the architect Sumayya Vally. Reed had dressed