10 Things To Look Forward To This Menswear Season

Hey boys! It’s time to dust off your Speedy bags and shine your Toblach shoes – men’s fashion month is almost upon us. Starting the AW26 circuit in the palazzo-lined streets of Florence with Pitti Uomo before charging north to Milan and rolling on to Paris, the season, while relatively sparse, is shaping up to punch well above its weight. Expect a surplus of headline-grabbing moments, outerwear that does most of the talking and styling tricks lifted straight from the celeb-speckled front rows. And for your ultimate guide to the shows and moments that aren’t worth letting slip past the group chat, we’ve got your back; afterall what are fashion friends for. Here are the ten things worth your bandwidth at January’s menswear shows.

Dior menswear SS26

1. The Florentine Honourees

Marking the official start of men’s fashion month, the fash pack is jetting off to Florentine fair Pitti Uomo from January 13 for four days of menswear magic from the likes of Brunello Cucinelli, Caruso and more than 700 others. Two guest designers make headway this year, following in the formidable footsteps of previous exhibitors like Setchu (who headlined the event in January of last year), Martine Rose and Fendi: enter Hed Mayner and Soshiotsuki. Mayner, an Israeli designer known for re-proportioning wardrobe staples inspired by orthodox Jewish tailoring who usually shows his collections in Paris, will take his inventive designs to the Palazzina Reale di Santa Maria Novella, a modernist white-marble erection in the same complex as the city’s bustling Santa Maria Novella station on January 14 at 6pm local time. Soshiotsuki, the eponymous label of Soshi Otsuki – who won 2025’s edition of the LVMH Prize for Young Fashion Designers – is slated for a runway the following day at 3pm Florence time. Coming off the back of a Zara collab that saw the Japanese designer transpose his signature design language of filtering Japanese styles through an Italian-made lens onto high street-ready silhouettes, Otsuki has opted to show in the refectory of Santa Maria Novella church. 

2. Zegna Leads The Charge

In Milan, Zegna has secured the premier spot, opening Milan Fashion Week Men’s with a must-see menswear runway on Friday, January 16 at 3pm local time (the event runs until the 20th). Expect Alessandro Sartori’s slick designs to bring quiet confidence and technical precision to modern Italian tailoring.

3. Ralph Returns

Later that same day, Ralph Lauren is set to stage a menswear runway show, his first in more than 20 years (his last Milanese men’s show was held for autumn/winter 2002). Scheduled for 5pm local time, it won’t be one to miss.  

Hermès menswear SS26

4. Armani Sans Giorgio

Following on from a poignant SS26 womenswear show which saw Mr Giorgio Armani’s final work for his namesake brand following his death on September 4, 2025, January 19, 11:30am local time, will mark the first Giorgio Armani collection to be revealed posthumously. Expect immaculate suiting, restrained elegance and no doubt, a right tear-jerker.

Emporio Armani has also bowed out this season, continuing the brand’s recent strategy of streamlining its show calendar (in November of last year it announced that it would combine the men’s and women’s shows, presenting a co-ed collection during Milan Fashion Week in February).

5. The Milanese Menswear Mavens

As always, Milan delivers with its big hitter brands. On January 16 at 8pm Milan time, Dsquared2 will stage its signature high-energy runway spectacle, blending streetwear bravado with sharp tailoring. This will be followed by Dolce & Gabbana’s theatrical menswear presentation on the 17th at 12:30 and later, Raf Simons and Miuccia Prada’s AW26 Prada men’s show on the 18th at 2pm. British designer Saul Nash also returns to the fashion capital for a third time, with a runway show slated for the 18th at 3pm.

6. Hermès Bids Veronique Nichanian Farewell

Paris, which sits at the precipice of the fashion calendar, will kick off its menswear week on January 20 for five days of evocative runway shows. One such moment to keep your eye on is Veronique Nichanian’s final collection as artistic director of Hermès on the 24th at 8pm local time. The longest standing creative director working at a major fashion house until the announcement of her departure back in October 2025, Nichanian, who helmed the house for 37 years, will be succeeded by Grace Wales Bonner who’s expected to make her directorial debut in January 2027.

Rick Owens menswear SS26

7. Magliano Makes A Paris Move

Swapping fresh pasta for fresh baguettes, Magliano is gearing up to show in Paris for the very first time on the 24th at 3pm Paris time. Renowned for its off-kilter romanticism and subversive tailoring, the Italian cult label is sure to make a quietly disruptive impression.

8. Jonathan Anderson’s Dior Does It Again

One of the most anticipated shows set to show in Paris is Jonathan Anderson’s sophomore Dior collection. Last season, the Northern Irish juggernaut reworked the house’s heritage codes through a contemporary, youth-driven lens. Now, on January 21 at 2:30pm Paris time, he’s expected to further cement his vision for Dior menswear, balancing historic savoir-faire with modern cultural relevance.

9. The Japanese Titans

Japan’s most influential designers continue to anchor Paris Fashion Week Men’s. Issey Miyake opens proceedings on January 22 at 11am local time, bringing the house’s signature focus on textile innovation and movement-led design. Yohji Yamamoto follows later that day at 5:30pm with his monochrome, deconstructed approach to tailoring.

On January 23, Junya Watanabe Man shows at 10am, expected to deliver concept-driven utility and technical construction, before Rei Kawakubo’s Comme des Garçons Homme Plus takes the stage at 5pm, pushing menswear silhouettes and conventions as only Kawakubo can. Junichi Abe’s Kolor, under the direction of Taro Horiuchi, rounds out the Japanese contingent on January 24 at 1:30pm, presenting its distinctive mix of tailoring, sportswear and complex fabrication.

10. Paris’s Top Players 

What would Paris be without its biggest brands? A far quieter affair, that’s what. But thanks to a heavyweight line-up of global maisons, the city once again delivers. Kicking things off is Pharrell’s Louis Vuitton on January 20 at 8pm local time, set to bring high-profile spectacle and cultural cachet to the opening night. 

Rick Owens follows on January 22 at 12:30pm with his signature dark glamour and sculptural silhouettes, before Julian Klausner‘s Dries Van Noten shows later that evening at 7pm, offering refined colour, print and poetic menswear. Beloved American designer Willy Chavarria takes to the runway on January 23 at 3pm, continuing his politically-charged, community-driven vision following a provocative, poignant show in June which paid tribute to the Salvadoran immigrants caught in the crosshairs of injustice. 

On the penultimate day, Kiko Kostadinov shows at 10:30am with his precise, research-led tailoring, while Wooyoungmi closes out the schedule on January 25 at 12:30pm, delivering its sharp, modern take on Parisian menswear.

Top image: Hermès menswear SS26. Photography by Christina Fragkou. Follow all the action from the AW26 menswear shows via our Instagram stories at @10magazine and @10menmagazine.

@10menmagazine

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