10 GOSSIP: CAR TROUBLE

The job of a PR is pretty easy: keep the press happy. So why do some still have trouble grasping this concept? Take this lady who, after the Paris show of one of her clients, sees the queue of press waiting patiently for taxis but, rather than help organise cars for the throng so that they can get to their next appointments, jumps it. Sadly for her, the person she jumped was the editorial director of a fashionable quarterly, a man whose wrath one does not want to incur – ever.

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