September 18, 2015 |
We’ve always found that when it comes to questions of how to do things properly, it is always best to turn your face in the direction of Milan and ask yourself, what would Mr Armani do? For example, if you were, like him, to launch a Made to Measure campaign, celebrating your exquisite suiting, which just happens to be modelled by Downton Abbey’s Matthew Crawley, love of Lady Mary’s life, how would you celebrate? With a fancy and exclusive cocktail event at the Connaught of course. Well how else does one celebrate a collection that, “meets the needs of sophisticated and demanding male customers who want clothes with unique details that reflect a personal taste”, if not in an environment that reflects these same things? Needless to say, the suiting on display was magnificent, the champagne free flowing, the attention to detail immaculate. When it comes to throwing event, Martha Stewart has nothing on Mr Armani, our favourite lifestyle guru.
www.armani.com
