10 Magazine, the London-based independent fashion publication, will launch 10 Magazine USA in Sept 2023. The content will be distributed across a global multi-channel network with a focus on print, digital, video and all social platforms.

Since its launch in 2001, the 10 Magazine brand has been a renowned voice in the world of fashion and luxury. 10 Magazine USA, represents a major expansion for the 10 brand into the biggest luxury market in the world. 10 Magazine USA, follows the British format of being a bi-annual with a strong new-brand identity for the US luxury market. The US edition will aim at fashion-forward, smart-thinking individuals with an appetite for all things fashion, style, beauty and travel related.

Founded in 2001 by its Editor in Chief, Sophia Neophitou-Apostolou, 10 Magazine has been refined and built into one of the most respected and credible voices in the world of fashion and luxury. It has maintained its position as a market leader for over 20 years. The 10 Magazine brand is rooted in the young creative scene and 10 Magazine USA will continue on this creative path, by working with the most exciting new generation of photographers, stylists and writers.

The 10 Magazine USA team will be led by Dora Fung as its Editor in Chief. More news on the editorial team will be announced soon.

“Since the very beginning of 10 Magazine it has been a dream to launch 10 USA – it’s the most exciting luxury market in the world. The success of 10 Magazine Australia, with Editor in Chief, Alison Veness, paved the way for this latest addition to the 10 stable. I’ve known Dora Fung for almost two decades and am totally inspired by her energy, work ethic, creativity and commitment to the 10 ethos. Working with Dora Fung and her talented team, opens 10 Magazine up to a truly global audience.” – Sophia Neophitou, Global Editor in Chief, 10 Magazine.

“I have known Sophia for over 18 years and have respected her even longer! When the opportunity came up to work on 10 USA with her and her amazing team in London, I had no hesitation. I am thrilled and honored for this chance to show the US market our 10 universe.” – Dora Fung, US Editor in Chief.

Read about the launch on WWD here.


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