Current Issue
February 22, 2012
BURBERRY PRORSUM: LONDON A/W 12 BACKSTAGE GIRLS DAY 4 

Burberry shows are something of a military operation these days, every aspect planned right down to the tiniest of details. That didn’t prevent Ms. Delevigne from having to play dresser backstage. Ok- we jest, looks like she was just nabbing the flat cap for a quick try herself. That’s the thing about Burberry….all of the names which exist in their universe from campaign models, to regular front rowers are 100 percent believable in their roles and actually loving every moment. In fact they’re not roles at all…just characters we’d rather like to be. And who wouldn’t wanna be a gorgeous musician/model/actor decked out in 100 percent Burbz, enjoying the high life at these kind of spectacular events? While the lower ranks of team 10 were unable to attend the show due to office commitments, we watched the whole thing streaming online over a coffee break. All we can really say is WOW! Still managed to gain some understanding of the brands approach to luxury, and it’s most definitely a case of when it rains it bloody well pours! 

by Vincent Levy 

Photographer: Jason Lloyd-Evans

www.lloyd-evans.com